Guide

What small business automation actually costs

Nobody publishes prices, which makes it impossible to judge whether a quote is fair.

Here is how the money actually works, including ours.

Three separate costs

There is the cost of working out what to do, the cost of building it, and the cost of running it. They are usually quoted as one number, which is how budgets get away from people.

Ask any supplier to split them before you sign anything.

What we charge

Split out, so you can compare.

  • Working out what to do — a free strategy call, at no cost to you
  • Build — quoted from the call, before any work starts
  • Running it — an optional monthly retainer for changes, monitoring and support, cancellable

Where budgets slip

Scope by accident

Every 'while you are in there' request adds cost. Fix one problem, prove it, then decide.

Running costs nobody counted

Per-message, per-seat and per-automation fees add up. Ask for a monthly figure in writing.

Nobody owning it

An automation nobody maintains quietly stops working, and you keep paying for it.

Start with a free strategy call

Book a free strategy call

Questions we get asked

Do I need the monthly retainer?
Only if you want ongoing changes and monitoring. Plenty of clients take the build and run it themselves.